About Us

About Our Business

UPO was established in 2002 after a niche market for the design, development and supply of shop fittings became apparent.  The idea was to provide these services to New Zealand retailers and shop fit out specialists.

With a dynamic management team, UPO strives to focus on meeting their customers' requirements in a friendly and professional manner.

Building on their reputation for forward thinking, UPO has steadily grown since its inception with a client base that is enjoying this fresh approach to their shop fitting needs.

Mission Statement

UPO will provide the best solution to meet our customers' needs and to strive for new innovations and refreshing designs in Retail Shop Fittings.


To prove ourselves to be the benchmark for the design, development and supply of shop fittings through-out New Zealand.

  • Dean Hawken

    Managing Director

    Dean has been designing and developing retail products since 1996, by providing input into an impressive number of New Zealand’s larger retailers.  With a background in furniture design Dean moved into designing store fixtures and fittings once graduating from Massey University with a Bachelor of Product Development.

    After working in the United Kingdom as a retail consultant Dean realised that there was a need for a company to be established that would be focused on being the interface between a Retailer/Architect and the Manufacturer. 

    Dean has a specialised skill in design utilised at UPO by providing innovative design solutions that are cost effective for the client, whilst still retaining a very high level of quality and design aesthetic.

    Since UPO has been established it now develops, designs, and supplies a large range of custom and stock shop fixtures and fittings throughout New Zealand. 

    With Dean having direct involvement at all stages of the “UPO development process”, and input from other key members of the UPO team ensures products are developed and produced to a high standard. 

    Dean is proud to be able to supply a large number of retailers with their product, and looks forward to the excitement of working within the retail environment.

    +64 21 332 625
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  • Matthew Howard

    Operations Manager

    With an established Career in Manufacturing and Engineering Management, Matthew came onboard at UPO to focus on improving UPO’s production, technical and engineering related systems.  His knowledge of metal fabrication and general engineering has become a valuable tool in the design and construction of UPO’s various range of products and display systems.

    A high level of enjoyment for all things technical makes Matthew enthusiastic in the design and manufacturing processes that UPO utilise in their day to day business.  His passion for working with staff and suppliers are a driving force behind the way he works and making sure all that UPO does becomes a job well done.

    +64 21 746 015

    Shama Kumar

    Administration and Sales Support

    As an experienced office administrator from a background in technology and export Shama supports the team at UPO to ensure the office runs smoothly. She is responsible for accounts, administration, sales and marketing support. She has a pleasant, helpful and efficient manner with customers, suppliers and staff making her a real asset to UPO.

    + 64 9 573 5152